Jake (Jongha) Lee's profile(acasso) Inc.'s profile

Phenom Fragrance

Phenom Fragrance
A Perfume Bottle with an Oversized Cap

Work Industrial Design, Product Identity, 3D Visualization
Year 2023
A perfume bottle design with a unique concept in mind. Imagine thinking about a secure box for valuable items – that's where our inspiration started. The idea of a sturdy safe with a hefty door came to us, and we were particularly intrigued by the steering wheel-shaped handle on the door.
We pondered the purpose of handles and valves, which can either release things or keep them tightly sealed. This got us thinking: what if the lid of the perfume bottle looked like these handles? In a symbolic way, it could act like a key to unlock the captivating and luxurious scent within, just like a valuable item in a secure box.
We wanted this unique cap to take center stage in the overall design. So, we decided that the perfume bottle itself should be as simple and elegant as possible, taking on the shape of a perfect cube. This way, the whole design revolves around the handle and the timeless appeal of geometric symmetry.
Designer Jake Lee​​​​​​​
Phenom Fragrance
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